If you really want to learn SEO, skip search and social.

If you google “how to build backlinks” or “how to start SEO”, etc. – the results, although accurate in Google’s opinion, are far from being “accurate” in the context of the intent of the searcher. See, most people who would type in such keywords come from basic to no-knowledge in link-building. We will start seeing why Google may actually not be in the best interest of those who think they can learn link building by just Googling.

“How to build backlinks” results:

google results on how to build backlinks

The first result from Convince and Convert tells you how to build backlinks. There is no content in there that could make new people understand:

  • how links work,
  • what are good links,
  • what are bad links,
  • why to even start linking in the first place,
  • what are anchor texts, etc.

Basic information is thrown out the window and the author gets into giving advice. The truth is, there are too many random suggestions or advice thrown in there even though the blog is legit. But, your company and website may not have to do anything with having a Digg profile or a StumbleUpon profile. These are random advice accepted by people blindly, and almost everyday.

The second result is a general write up that is really meant to promote their Backlink Builder Tool. The next two results talk about getting links from PRWeb, doing an outreach program and so as this search goes on. It is very natural for the searcher to get overwhelmed and finally give up on actually learning “How to build backlinks” at this point already.

So the results here are missing basic link building information, i.e., why links are important, how they take part in search engine algorithms, and what kind of links to make and which ones to stay away from.

The other reason why Googling for such information is not the right way to go for beginners is because different authors have different experience, backgrounds and motives. They may not be able to guide their readers well. If you are trying to do SEO for a small business, doing an outreach program or PRweb or Digg can be entirely useless.

I won’t even bother to go into social to find answers for such questions. Messages and feeds from social are often 100 times more irrelevant. In social, links are literally thrown-in like multiple baits. More baits on a fishing line, the better it seems on social for marketers. You will be marketed to more than you can actually learn or market your business. It can be utterly frustrating.

In my 10 years of doing SEO, I have personally found two things that are highly counterproductive in SEO.

A.) Random Acts of SEO

Many people will wake up one day and start to build links coming from sites like DIGG because they read blogs similar to what we mentioned earlier. They make the account and let it wither and dry after that day – this is a random act. It wasn’t thought about clearly. The questions the best back linking practices should demand are:

  • Why are we working on this website?
  • What value can we bring by working here?
  • How much referral traffic can we get?
  • Is it worth the work involved?


B.) What you do not know will hurt you more!

I am a big follower of the principle that little knowledge is more dangerous than no-knowledge.

What you did not see, audit, or those little things you took for granted – these are the things that can negatively affect your SEO.

I have seen this in my entire career. Some of the best SEO companies have not been able to come up with results simply because they focused on what they were obsessed with, while disregarding the basics and other fundamental things that are relevant to the overall SEO strategy. In my earlier years, I learnt a lot from this.

You simply cannot do your own SEO if you just understand a portion of it like link building or you understand how to use Search Console better. Little knowledge is dangerous, so what I recommend is to take time off and learn the art of SEO through the right channels.

In my opinion, this is where you want to go first.Get to the Source!


A step by step learning platform by Google that quizzes the learner after each module.


Videos that show the relevance of Google and other sites that can help generate much wanted traffic, connections, and organic links.


But for me, the best way is to try something a little more premium. It is definitely worth it.



And get this book:

The Art of SEO


However, I recommend the book after you look into the first three resources above.

And lastly:

Pick an SEO blog that makes sense to you and go directly in there for the information. A good blog I recommend that is structured well for learning purposes is this one:


Read all steps 1 through 18.

And if you are like me who like to run a few times per week, listening to podcasts while running can be very helpful. You can try this link for a few good podcasts about SEO

SEO takes time, guys. The only way to really understand links, on-page, off-page, social, mentions, local citations and how they all relate to each other and search engine algorithms is through disciplined learning. This is the only way to avoid making random SEO decisions.

Internet Marketing Blogging

Internet Marketing 101 – Blogging

In the last post, we tried to differentiate the tone of content that is perfect for product and service pages.  Now, that your onsite (in-website) product and service pages communicate your value proposition, we can take things a little further by blogging.

Many people blog for different reasons. In Internet Marketing, we blog to do content marketing i.e. to market content to a targeted audience.

While the on-site product and service pages are “business- like” and they speak directly to consumers, blogs on the other hand can be targeted to anyone within the eco-system or domain of the subject or topic on-hand including the competition, aspiring students, people wanting troubleshoot advice etc.. So this is what makes blogging more fun because you can take off your marketing-hat and replace it with one that represents your knowledge and expertise on the subject.

If you continue to blog as a “marketer”, chances are that your blogs will start to look less imaginative, restricted, un-“shareable” and carry monotonous tones. But if you can blog as an expert or specialist in your field, with the enthusiasm of a learner;  the vision of the writing can be boundless, and this is what it takes to succeed in Content Marketing.

Here are a few blogging tips to get you started:

Write for the entire “eco-system” particular to your expertise.

Do not restrict yourself to reaching out only to customers when blogging as your goal in blogging is to reach to anyone remotely interested in your field of expertise.


Research for a single blog piece can take up to 35% of your entire blogging process. Read more Writing Tips here.


Writing is the process of communicating your ideas. It is a process that takes time and organization. You can expect around 25% of your blogging process allocated here.


25% of your blogging process can be allocated to re-writing your blog prior to submission. Re-writing is that part of polishing your content that makes the content palatable. If your content lacks a logical and interesting flow of ideas, has no validation or definite conclusion, then your blog will not have been fully share-friendly. If the content is not “share-worthy”, it will not get shared. Getting shared is the entire point of content marketing.

Titles and Meta-Data.

Writing titles and catchy meta-data can take up to another 15% of your time.

Visual Aid and Posting Process.

Always have a visual aid to reference your content. Remember to keep this prominent in the blog and also to use the visual aid when posting to social media websites. There is more engagement potential when posts are supported by a visual aid.

Share and Comment widgets

Have visible share and comment function widgets so that you and your readers can share the content directly to social media accounts

Join in the Buzz!

While we always want our own work to be appreciated, remember you can build a great group of social media contacts by appreciating their work and commenting/promoting their work as well. Be a connoisseur of great ideas, share them and you will see that soon enough, that you will have others appreciate your thoughts on your blogs. This only gets better when you slowly hone your own blogging skills.




Featured Image -- 78

Amazon Home Services Gets Its Official Launch


Amazon has officially introduced Amazon Home Services, as TechCrunch reported it would last week, the marketplace for professional services including things like TV installation, house cleaning, waiting, plumbing, electrical work and more. The home services category originally soft-launched in limited beta last year, before going wide today with 700 different services on tap, and availability in 41 U.S. states, instead of just in four main metro hubs.

The Home Services category is designed to make ordering things like home entertainment centre specialists as easy as ordering up an HDMI cable, with Amazon shouldering the brunt of more difficult tasks like doing background checks and making sure pros are properly insured for their industry. Amazon also guarantees service satisfaction, offering a re-do or a refund in cases where customers aren’t satisfied, and provides reviews from verified customers, meaning you’ll know the people who are rating services actually paid for and…

View original post 56 more words

Content For Websites

Internet Marketing 101 – Generating Product & Service Content for your website

Now that you know how to set up your website, social media and your site is linked to from important niche directories, we need to discuss your on-site content i.e. the content within your website. We will work on blog-writing, profile descriptions and social media posts in different sections. For this blog, I want to dedicate our focus in understanding what good content for on-site (within your website) means.

Generally most people write on-site content different than blogs. They are directed towards the target audience. They tend to have a “sales-pitch” kind of a tone.

My recommendation for writing good on-site content for your product/s and service/s is to start with your core value proposition (why you are different than the rest and why your products and services have a slightly higher value than the competition). Although you really want to convince your audience, but the more you try, the worse it gets, so the best practice is to be precise.

By being precise, you are going to keep the content focused, brief and conclusive. The rest now depends on your readers. If you do not have a unique value proposition, it means you are selling something that has “low-value”, this simply means that you may have to re-think your entire line-up of product/service packages, inclusions, price etc..

“This is exactly the problem with Internet Marketing. While it opens a wide opportunity for small and medium sized businesses to grow fast, it rears an ugly second face to it as well i.e. if you are not unique, you will have to fall in line with all the other mediocre businesses with mediocre values”

We did not make the rules, the world generally works that way and there is no way to bend around this one. It only makes perfect sense to do internet marketing when you have a truly unique experience to give to your audience.

Now, that you have something of value to give to your readers, you will need to “generate” your content to be focused on the core essence of the products and services and their unique value propositions.  I say “generate” and not write, because your site content can be richer if you use different formats i.e. text, graphics, videos, slides etc

According to Googles Guidelines, here are 4 ways to create good content.

Basic Business information

Make sure your website has all the needful information needed. Some of the basics are location and contact information.

Unique content

Just because words are written differently, doesn`t mean that you have unique copy. Unique copy means that you have something to offer from a slightly different perspective than the others to your readers

Conversion Content

Make your website credible by having testimonials, citation links, case studies and reviews. This type of content also helps to convert people to buy products and services.

The Human Audience

Do not attempt to write for Search Engines, as that will not look impressive to the human audience. The only thing you need to write for the Search Engines are the meta data i.e. meta description, meta title, meta keywords and so on.  After that, you should only think about people on the other side of the monitor.


Website, social media and listings

Internet Marketing 101 – Setting up your Site, Social Media and Business Listings

In the last post (Internet Marketing 101 – How to Begin and Options), we discussed:

  • Why you should start internet marketing (we looked at some astounding data that reinforced the reasons why to begin internet marketing),
  • How to start by looking at your objectives and how you intend to find quality traffic.
  • Options available on how you can get to your target audience through a website, blog-site, social account or simply by listing your business information in review websites and directories.

Now, let`s see how you can effectively set up your website, social media accounts and business listings.

Setting up your own website

To set up your own website, you will need the following

  • Domain

Get a domain through a domain registrar such as Godaddy or Hostgator. There are plenty more registrars available.  The domain is basically the name/address of your website. Get a domain name that works well for you.

There are many TLDs [top-level domains – .com, .net,  .org and other country coded domains eg. .co.uk (UK), .com.ph & .ph (Philippines), .br (brazil)] that you can choose from, don`t fret if something you like is already taken. You just have to be creative.  Try and keep your domain relevant to your business, it should be as short and memorable as possible.

  • Server

While the domain is an address, servers are like “hard-drives” that keep all the digital information for a website. The domain although appears to us as a “name”, it is infact a numerical address. When this numerical address joins the numerical address of the server, they start to work as one for the needs of the website.  You can also configure the server and domain to start your own unique email with domain system. All you will need is a webmaster to help you with this. Sometimes, your site-developer can do this for free for you. You can get the server of your choice at Godaddy, Hostgator or Rackspace to name a few.

  • Website Layout

Get a web designer or developer to design and code your website. In case you feel that their prices are beyond your budget, consider downloading either free or paid website layout templates that may work for you.  You can get them at squarespace.com, wordpress and even blogger.

Setting up social media accounts

All you really require to set up social media accounts is an email address. You can get free email accounts at Gmail, Yahoomail or Hotmail.

Gmail is preferable in my opinion because later down, you will see that you will need a Gmail or Google account for various other free tools such as Google Places Listing, YouTube, Google Drive and more.

Free Google Products using Gmail

There are many social websites where you can choose to work in. Some of the most popular ones are:

  • Twitter
  • FaceBook
  • YouTube
  • LinkedIn
  • Google Plus or G+

All of these social media sites have an easy registration process. You will be up in social media in no time. After these accounts are made, you can start

  • Connecting with friends, family and people in your contact list. Most of these sites have fabulous features that allows you to massively upload email addresses into them, so that you can start connecting with these contacts in the different social media websites.
  • Making Pages – pages are different that personal profiles. When working in social media, it is more favorable to work in them from both perspectives i.e. personal and company accounts. Use company pages to highlight the very best of your won and other people`s content, while with the personal account, you can be more adventurous, bring out your own unique voice and build actual social media relationships. Read more about bringing your Uniqueness in Internet Marketing.

If you want further direction on how to start social media for business, read how businesses use Social media effectively.

Getting Listed

Sometimes, you may just want your customers to find you listed in review websites like Google Maps, Google Business and Yelp. Getting listed on other directory websites like Yellowpages can also be useful .

For Google listing products and services, all you will ever need is a gmail address to get listed along with a few requirements such as business name, address and phone.

There are many benefits to getting listed correctly. Google local seo, favors local businesses that build reputation in review websites and directories. By doing just so, there is a chance that you may just rank for a keyword or keywords in Page 1 of Google.

Internet marketing 101

Internet Marketing 101 – Where to begin, how to start and what options are there to choose from?


Right now, 40% of the world’s population uses the internet and this continues to grow at an alarming rate. A good example of this is the online shopping industry. Businesses belonging in this niche use different online channels to get the information they need from their target markets.

  • 89% use direct type-ins into the browser
  • 45% get their information via email
  • 26% utilizes referral websites
  • 09% relies on search
  • 65% depends on different social media platforms; and
  • 64% use click on banner ads

If you want more insights about what is happening within the internet marketing industry, I suggest that you read through these resources:

The Ultimate List of Marketing Statistics

Best Digital Marketing Statistics Sources in 2016


When you do decide to pursue internet marketing for your business the most important factors that you should consider are the following:

  • What are the end results you want to achieve in your internet marketing campaign?
  • How much can you afford to spend?
  • How much time can you allot for your campaign?
  • What are the other resources you can dedicate in internet marketing?

The first goal you should aim to achieve when you start your internet marketing campaign is to garner quality traffic. This is why you need to know where you can get such traffic from.

If you are in the shopping industry, there are a lot of benefits in using search marketing and harnessing traffic from referral websites. Referral websites can give your page a lot of traffic because these are the kind of sites that allow marketers to showcase their products and services. Examples of these sites are Yelp, Yellow Pages and other directories.

On the other hand, if you are in the business-to-business (b2b) industry, it would be most preferable for you to focus more on Content Marketing, Social Media, Search Engine Optimization as well as Search Engine Marketing.

Lay out all your options and carefully strategize how you would want to move forward in your internet marketing campaign.


The options you have in starting internet marketing and increasing your online presence depend largely on the resources you currently have. This includes your time and money. You have to evaluate the cost VS the benefits before choosing the right option.

Allow me to enumerate a couple of options you can choose from:

You can get your own website with your own domain. – This is probably the best option for you if you really want online presence for your business. Having your own page not only allows you more opportunities for customization, but it can also help your business greatly in building its brand identity online. The downside of this is that you have to constantly maintain it and it can be costlier compared to other options.

Get a free website. – If you don’t have a lot of financial resources to begin with, you can always settle for a free website since it’s every bit as good as a website with your own domain. The only difference is there’s not much room for customization. Websites such as Weebly and other pages the offer free templated websites can be of great help. The greatest advantage of using free websites is that it reduces the cost of building an online presence for your business.

Start a blog. – If you are headed more in the direction of Content Marketing, then blogging can be your best bet to ensure a successful campaign. You can start with either WordPress, Blogger, Tumblr or other free blogsites.

Focus on Social Media Marketing – Your Facebook company page as well as your Twitter and Google+ accounts can be of assistance when you do Content Marketing. Plus, it is also a great way to create awareness about your brand and direct a lot of traffic back to your website or blog.

Get your business name, address, and phone listed in Google and other directories. – If being in the internet means that you only need people to find your phone and place of business, then the best option for you to take is to get your business’s details listed on Google Places, Yelp, Yellow Pages, and other directories and review websites.

Internet Marketing can be very challenging especially in today’s highly competitive online market. This is why planning your internet marketing strategy thoroughly is important. Explore other internet marketing options you have before deciding on pursuing on a specific strategy and make sure that the approach you set your mind to do is an option that fits well in the business you have as well as on your specific target market.

Confusion in SEO?

Why auto-piloting SEO wont work

I have followed blogs, scoured my social feeds and I am today much more confirmed than ever, that there is simply too much confusion in Internet Marketing. Google is shifting towards simplicity and some folks are headed the other way because they simply believe they can auto-pilot their SEO. Those days are over – it’s time to be real, upfront and social. You just can’t auto-pilot that.


Basically the confusion is about

  • “What do we do?”
  • “How do we grow?”
  • “Where do we go?”

These questions revolve around internet marketers: from SEO professionals, copy writers, link builders, content marketers, social media marketers and so on.

where do we go – Axl Rose wonders

I strongly believe that this confusion erupted simply because Google changed their algorithms. Marketers before knew how to “hack” SEO and now they simply don’t – all one can do really is to test ideas and share what worked and what didn’t. If they are 100% sure, they probably work for Google.

However, one thing that I have observed so far is that those who do not rely on much technicality, but dig deep into creativity, simplicity and in making genuine relationships are the ones who are seeing desired outcomes.

Everyone knows this, right? But how many out there are really willing to be patient to be able to nurture what they have created and be persistent with their unique voice? Marketers are hired to increase the sales for a company within a span of time.  They are pinned down to make things happen fast.  This “get-things-done-quick” mentality often leads to failure in today’s internet marketing.

However, the new breed of marketers today are not just smooth talkers; they know that it won’t get them anywhere. They are also learners because the world is evolving faster than ever before. They are visionaries, not dogma-followers. They simply pave their own path!

See, the thing with SEO is that you can’t and shouldn’t rush it and force it to happen. It will never work that way.

One key lesson in life is that it takes time to master everything – the same goes for SEO. You have to keep learning and relearning because over time, what you’ve learned would have evolved into something completely different from what you are used to. And Google does that a lot. Just look at their algorithm updates.

In 2012 when the algorithms hit, many were trying to figure things out. At some point, I think some would agree with me that SEO and internet marketing have become much clearer now than how it was in 2012.

There is a fruitful future ahead for all those who believe in the basics and in simplicity. Here is a blog post of mine, published in Jan 2013, where I had put down my thoughts on what was going on after the Panda and Penguin Algorithm Updates.

Read Simplified SEO Creates More Confusion.

You cannot automate SEO and any of its components. There will be never be a secret formula. Be creative and genuine, if you don’t have the time to dig deeper in those areas, then hire someone who can.


No more posts.