Internet marketing 101

Internet Marketing 101 – Where to begin, how to start and what options are there to choose from?

WHY DO INTERNET MARKETING?

Right now, 40% of the world’s population uses the internet and this continues to grow at an alarming rate. A good example of this is the online shopping industry. Businesses belonging in this niche use different online channels to get the information they need from their target markets.

  • 89% use direct type-ins into the browser
  • 45% get their information via email
  • 26% utilizes referral websites
  • 09% relies on search
  • 65% depends on different social media platforms; and
  • 64% use click on banner ads

If you want more insights about what is happening within the internet marketing industry, I suggest that you read through these resources:

The Ultimate List of Marketing Statistics

Best Digital Marketing Statistics Sources in 2016

HOW DO I START?

When you do decide to pursue internet marketing for your business the most important factors that you should consider are the following:

  • What are the end results you want to achieve in your internet marketing campaign?
  • How much can you afford to spend?
  • How much time can you allot for your campaign?
  • What are the other resources you can dedicate in internet marketing?

The first goal you should aim to achieve when you start your internet marketing campaign is to garner quality traffic. This is why you need to know where you can get such traffic from.

If you are in the shopping industry, there are a lot of benefits in using search marketing and harnessing traffic from referral websites. Referral websites can give your page a lot of traffic because these are the kind of sites that allow marketers to showcase their products and services. Examples of these sites are Yelp, Yellow Pages and other directories.

On the other hand, if you are in the business-to-business (b2b) industry, it would be most preferable for you to focus more on Content Marketing, Social Media, Search Engine Optimization as well as Search Engine Marketing.

Lay out all your options and carefully strategize how you would want to move forward in your internet marketing campaign.

WHAT OPTIONS DO I HAVE?

The options you have in starting internet marketing and increasing your online presence depend largely on the resources you currently have. This includes your time and money. You have to evaluate the cost VS the benefits before choosing the right option.

Allow me to enumerate a couple of options you can choose from:

You can get your own website with your own domain. – This is probably the best option for you if you really want online presence for your business. Having your own page not only allows you more opportunities for customization, but it can also help your business greatly in building its brand identity online. The downside of this is that you have to constantly maintain it and it can be costlier compared to other options.

Get a free website. – If you don’t have a lot of financial resources to begin with, you can always settle for a free website since it’s every bit as good as a website with your own domain. The only difference is there’s not much room for customization. Websites such as Weebly and other pages the offer free templated websites can be of great help. The greatest advantage of using free websites is that it reduces the cost of building an online presence for your business.

Start a blog. – If you are headed more in the direction of Content Marketing, then blogging can be your best bet to ensure a successful campaign. You can start with either WordPress, Blogger, Tumblr or other free blogsites.

Focus on Social Media Marketing – Your Facebook company page as well as your Twitter and Google+ accounts can be of assistance when you do Content Marketing. Plus, it is also a great way to create awareness about your brand and direct a lot of traffic back to your website or blog.

Get your business name, address, and phone listed in Google and other directories. – If being in the internet means that you only need people to find your phone and place of business, then the best option for you to take is to get your business’s details listed on Google Places, Yelp, Yellow Pages, and other directories and review websites.

Internet Marketing can be very challenging especially in today’s highly competitive online market. This is why planning your internet marketing strategy thoroughly is important. Explore other internet marketing options you have before deciding on pursuing on a specific strategy and make sure that the approach you set your mind to do is an option that fits well in the business you have as well as on your specific target market.

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