In the last post, we tried to differentiate the tone of content that is perfect for product and service pages. Now, that your onsite (in-website) product and service pages communicate your value proposition, we can take things a little further by blogging.
Many people blog for different reasons. In Internet Marketing, we blog to do content marketing i.e. to market content to a targeted audience.
While the on-site product and service pages are “business- like” and they speak directly to consumers, blogs on the other hand can be targeted to anyone within the eco-system or domain of the subject or topic on-hand including the competition, aspiring students, people wanting troubleshoot advice etc.. So this is what makes blogging more fun because you can take off your marketing-hat and replace it with one that represents your knowledge and expertise on the subject.
If you continue to blog as a “marketer”, chances are that your blogs will start to look less imaginative, restricted, un-“shareable” and carry monotonous tones. But if you can blog as an expert or specialist in your field, with the enthusiasm of a learner; the vision of the writing can be boundless, and this is what it takes to succeed in Content Marketing.
Here are a few blogging tips to get you started:
Write for the entire “eco-system” particular to your expertise.
Do not restrict yourself to reaching out only to customers when blogging as your goal in blogging is to reach to anyone remotely interested in your field of expertise.
Research for a single blog piece can take up to 35% of your entire blogging process. Read more Writing Tips here.
Writing is the process of communicating your ideas. It is a process that takes time and organization. You can expect around 25% of your blogging process allocated here.
25% of your blogging process can be allocated to re-writing your blog prior to submission. Re-writing is that part of polishing your content that makes the content palatable. If your content lacks a logical and interesting flow of ideas, has no validation or definite conclusion, then your blog will not have been fully share-friendly. If the content is not “share-worthy”, it will not get shared. Getting shared is the entire point of content marketing.
Titles and Meta-Data.
Writing titles and catchy meta-data can take up to another 15% of your time.
Visual Aid and Posting Process.
Always have a visual aid to reference your content. Remember to keep this prominent in the blog and also to use the visual aid when posting to social media websites. There is more engagement potential when posts are supported by a visual aid.
Share and Comment widgets
Have visible share and comment function widgets so that you and your readers can share the content directly to social media accounts
Join in the Buzz!
While we always want our own work to be appreciated, remember you can build a great group of social media contacts by appreciating their work and commenting/promoting their work as well. Be a connoisseur of great ideas, share them and you will see that soon enough, that you will have others appreciate your thoughts on your blogs. This only gets better when you slowly hone your own blogging skills.