If you really want to learn SEO, skip search and social.

If you google “how to build backlinks” or “how to start SEO”, etc. – the results, although accurate in Google’s opinion, are far from being “accurate” in the context of the intent of the searcher. See, most people who would type in such keywords come from basic to no-knowledge in link-building. We will start seeing why Google may actually not be in the best interest of those who think they can learn link building by just Googling.

“How to build backlinks” results:

google results on how to build backlinks

The first result from Convince and Convert tells you how to build backlinks. There is no content in there that could make new people understand:

  • how links work,
  • what are good links,
  • what are bad links,
  • why to even start linking in the first place,
  • what are anchor texts, etc.

Basic information is thrown out the window and the author gets into giving advice. The truth is, there are too many random suggestions or advice thrown in there even though the blog is legit. But, your company and website may not have to do anything with having a Digg profile or a StumbleUpon profile. These are random advice accepted by people blindly, and almost everyday.

The second result is a general write up that is really meant to promote their Backlink Builder Tool. The next two results talk about getting links from PRWeb, doing an outreach program and so as this search goes on. It is very natural for the searcher to get overwhelmed and finally give up on actually learning “How to build backlinks” at this point already.

So the results here are missing basic link building information, i.e., why links are important, how they take part in search engine algorithms, and what kind of links to make and which ones to stay away from.

The other reason why Googling for such information is not the right way to go for beginners is because different authors have different experience, backgrounds and motives. They may not be able to guide their readers well. If you are trying to do SEO for a small business, doing an outreach program or PRweb or Digg can be entirely useless.

I won’t even bother to go into social to find answers for such questions. Messages and feeds from social are often 100 times more irrelevant. In social, links are literally thrown-in like multiple baits. More baits on a fishing line, the better it seems on social for marketers. You will be marketed to more than you can actually learn or market your business. It can be utterly frustrating.

In my 10 years of doing SEO, I have personally found two things that are highly counterproductive in SEO.

A.) Random Acts of SEO

Many people will wake up one day and start to build links coming from sites like DIGG because they read blogs similar to what we mentioned earlier. They make the account and let it wither and dry after that day – this is a random act. It wasn’t thought about clearly. The questions the best back linking practices should demand are:

  • Why are we working on this website?
  • What value can we bring by working here?
  • How much referral traffic can we get?
  • Is it worth the work involved?

 

B.) What you do not know will hurt you more!

I am a big follower of the principle that little knowledge is more dangerous than no-knowledge.

What you did not see, audit, or those little things you took for granted – these are the things that can negatively affect your SEO.

I have seen this in my entire career. Some of the best SEO companies have not been able to come up with results simply because they focused on what they were obsessed with, while disregarding the basics and other fundamental things that are relevant to the overall SEO strategy. In my earlier years, I learnt a lot from this.

You simply cannot do your own SEO if you just understand a portion of it like link building or you understand how to use Search Console better. Little knowledge is dangerous, so what I recommend is to take time off and learn the art of SEO through the right channels.

In my opinion, this is where you want to go first.Get to the Source!

https://support.google.com/webmasters/answer/6023933?hl=en&ref_topic=6001171&rd=1

A step by step learning platform by Google that quizzes the learner after each module.

 

Videos that show the relevance of Google and other sites that can help generate much wanted traffic, connections, and organic links.

 

But for me, the best way is to try something a little more premium. It is definitely worth it.

https://www.lynda.com/SEO-training-tutorials/1469-0.html

 

And get this book:

The Art of SEO

http://www.amazon.com/Art-SEO-Theory-Practice/dp/1449304214

However, I recommend the book after you look into the first three resources above.

And lastly:

Pick an SEO blog that makes sense to you and go directly in there for the information. A good blog I recommend that is structured well for learning purposes is this one:

http://www.bruceclay.com/seo/search-engine-optimization.htm

Read all steps 1 through 18.

And if you are like me who like to run a few times per week, listening to podcasts while running can be very helpful. You can try this link for a few good podcasts about SEO

SEO takes time, guys. The only way to really understand links, on-page, off-page, social, mentions, local citations and how they all relate to each other and search engine algorithms is through disciplined learning. This is the only way to avoid making random SEO decisions.

Internet Marketing Blogging

Internet Marketing 101 – Blogging

In the last post, we tried to differentiate the tone of content that is perfect for product and service pages.  Now, that your onsite (in-website) product and service pages communicate your value proposition, we can take things a little further by blogging.

Many people blog for different reasons. In Internet Marketing, we blog to do content marketing i.e. to market content to a targeted audience.

While the on-site product and service pages are “business- like” and they speak directly to consumers, blogs on the other hand can be targeted to anyone within the eco-system or domain of the subject or topic on-hand including the competition, aspiring students, people wanting troubleshoot advice etc.. So this is what makes blogging more fun because you can take off your marketing-hat and replace it with one that represents your knowledge and expertise on the subject.

If you continue to blog as a “marketer”, chances are that your blogs will start to look less imaginative, restricted, un-“shareable” and carry monotonous tones. But if you can blog as an expert or specialist in your field, with the enthusiasm of a learner;  the vision of the writing can be boundless, and this is what it takes to succeed in Content Marketing.

Here are a few blogging tips to get you started:

Write for the entire “eco-system” particular to your expertise.

Do not restrict yourself to reaching out only to customers when blogging as your goal in blogging is to reach to anyone remotely interested in your field of expertise.

Research.

Research for a single blog piece can take up to 35% of your entire blogging process. Read more Writing Tips here.

 Writing.

Writing is the process of communicating your ideas. It is a process that takes time and organization. You can expect around 25% of your blogging process allocated here.

 Re-write.

25% of your blogging process can be allocated to re-writing your blog prior to submission. Re-writing is that part of polishing your content that makes the content palatable. If your content lacks a logical and interesting flow of ideas, has no validation or definite conclusion, then your blog will not have been fully share-friendly. If the content is not “share-worthy”, it will not get shared. Getting shared is the entire point of content marketing.

Titles and Meta-Data.

Writing titles and catchy meta-data can take up to another 15% of your time.

Visual Aid and Posting Process.

Always have a visual aid to reference your content. Remember to keep this prominent in the blog and also to use the visual aid when posting to social media websites. There is more engagement potential when posts are supported by a visual aid.

Share and Comment widgets

Have visible share and comment function widgets so that you and your readers can share the content directly to social media accounts

Join in the Buzz!

While we always want our own work to be appreciated, remember you can build a great group of social media contacts by appreciating their work and commenting/promoting their work as well. Be a connoisseur of great ideas, share them and you will see that soon enough, that you will have others appreciate your thoughts on your blogs. This only gets better when you slowly hone your own blogging skills.

 

 

 

Amazon Home Services Gets Its Official Launch

Content For Websites

Internet Marketing 101 – Generating Product & Service Content for your website

Now that you know how to set up your website, social media and your site is linked to from important niche directories, we need to discuss your on-site content i.e. the content within your website. We will work on blog-writing, profile descriptions and social media posts in different sections. For this blog, I want to dedicate our focus in understanding what good content for on-site (within your website) means.

Generally most people write on-site content different than blogs. They are directed towards the target audience. They tend to have a “sales-pitch” kind of a tone.

My recommendation for writing good on-site content for your product/s and service/s is to start with your core value proposition (why you are different than the rest and why your products and services have a slightly higher value than the competition). Although you really want to convince your audience, but the more you try, the worse it gets, so the best practice is to be precise.

By being precise, you are going to keep the content focused, brief and conclusive. The rest now depends on your readers. If you do not have a unique value proposition, it means you are selling something that has “low-value”, this simply means that you may have to re-think your entire line-up of product/service packages, inclusions, price etc..

“This is exactly the problem with Internet Marketing. While it opens a wide opportunity for small and medium sized businesses to grow fast, it rears an ugly second face to it as well i.e. if you are not unique, you will have to fall in line with all the other mediocre businesses with mediocre values”

We did not make the rules, the world generally works that way and there is no way to bend around this one. It only makes perfect sense to do internet marketing when you have a truly unique experience to give to your audience.

Now, that you have something of value to give to your readers, you will need to “generate” your content to be focused on the core essence of the products and services and their unique value propositions.  I say “generate” and not write, because your site content can be richer if you use different formats i.e. text, graphics, videos, slides etc

According to Googles Guidelines, here are 4 ways to create good content.

Basic Business information

Make sure your website has all the needful information needed. Some of the basics are location and contact information.

Unique content

Just because words are written differently, doesn`t mean that you have unique copy. Unique copy means that you have something to offer from a slightly different perspective than the others to your readers

Conversion Content

Make your website credible by having testimonials, citation links, case studies and reviews. This type of content also helps to convert people to buy products and services.

The Human Audience

Do not attempt to write for Search Engines, as that will not look impressive to the human audience. The only thing you need to write for the Search Engines are the meta data i.e. meta description, meta title, meta keywords and so on.  After that, you should only think about people on the other side of the monitor.

 

Website, social media and listings

Internet Marketing 101 – Setting up your Site, Social Media and Business Listings

In the last post (Internet Marketing 101 – How to Begin and Options), we discussed:

  • Why you should start internet marketing (we looked at some astounding data that reinforced the reasons why to begin internet marketing),
  • How to start by looking at your objectives and how you intend to find quality traffic.
  • Options available on how you can get to your target audience through a website, blog-site, social account or simply by listing your business information in review websites and directories.

Now, let`s see how you can effectively set up your website, social media accounts and business listings.

Setting up your own website

To set up your own website, you will need the following

  • Domain

Get a domain through a domain registrar such as Godaddy or Hostgator. There are plenty more registrars available.  The domain is basically the name/address of your website. Get a domain name that works well for you.

There are many TLDs [top-level domains – .com, .net,  .org and other country coded domains eg. .co.uk (UK), .com.ph & .ph (Philippines), .br (brazil)] that you can choose from, don`t fret if something you like is already taken. You just have to be creative.  Try and keep your domain relevant to your business, it should be as short and memorable as possible.

  • Server

While the domain is an address, servers are like “hard-drives” that keep all the digital information for a website. The domain although appears to us as a “name”, it is infact a numerical address. When this numerical address joins the numerical address of the server, they start to work as one for the needs of the website.  You can also configure the server and domain to start your own unique email with domain system. All you will need is a webmaster to help you with this. Sometimes, your site-developer can do this for free for you. You can get the server of your choice at Godaddy, Hostgator or Rackspace to name a few.

  • Website Layout

Get a web designer or developer to design and code your website. In case you feel that their prices are beyond your budget, consider downloading either free or paid website layout templates that may work for you.  You can get them at squarespace.com, wordpress and even blogger.

Setting up social media accounts

All you really require to set up social media accounts is an email address. You can get free email accounts at Gmail, Yahoomail or Hotmail.

Gmail is preferable in my opinion because later down, you will see that you will need a Gmail or Google account for various other free tools such as Google Places Listing, YouTube, Google Drive and more.

Free Google Products using Gmail

There are many social websites where you can choose to work in. Some of the most popular ones are:

  • Twitter
  • FaceBook
  • YouTube
  • LinkedIn
  • Google Plus or G+

All of these social media sites have an easy registration process. You will be up in social media in no time. After these accounts are made, you can start

  • Connecting with friends, family and people in your contact list. Most of these sites have fabulous features that allows you to massively upload email addresses into them, so that you can start connecting with these contacts in the different social media websites.
  • Making Pages – pages are different that personal profiles. When working in social media, it is more favorable to work in them from both perspectives i.e. personal and company accounts. Use company pages to highlight the very best of your won and other people`s content, while with the personal account, you can be more adventurous, bring out your own unique voice and build actual social media relationships. Read more about bringing your Uniqueness in Internet Marketing.

If you want further direction on how to start social media for business, read how businesses use Social media effectively.

Getting Listed

Sometimes, you may just want your customers to find you listed in review websites like Google Maps, Google Business and Yelp. Getting listed on other directory websites like Yellowpages can also be useful .

For Google listing products and services, all you will ever need is a gmail address to get listed along with a few requirements such as business name, address and phone.

There are many benefits to getting listed correctly. Google local seo, favors local businesses that build reputation in review websites and directories. By doing just so, there is a chance that you may just rank for a keyword or keywords in Page 1 of Google.

Internet marketing 101

Internet Marketing 101 – Where to begin, how to start and what options are there to choose from?

WHY DO INTERNET MARKETING?

Right now, 40% of the world’s population uses the internet and this continues to grow at an alarming rate. A good example of this is the online shopping industry. Businesses belonging in this niche use different online channels to get the information they need from their target markets.

  • 89% use direct type-ins into the browser
  • 45% get their information via email
  • 26% utilizes referral websites
  • 09% relies on search
  • 65% depends on different social media platforms; and
  • 64% use click on banner ads

If you want more insights about what is happening within the internet marketing industry, I suggest that you read through these resources:

The Ultimate List of Marketing Statistics

Best Digital Marketing Statistics Sources in 2016

HOW DO I START?

When you do decide to pursue internet marketing for your business the most important factors that you should consider are the following:

  • What are the end results you want to achieve in your internet marketing campaign?
  • How much can you afford to spend?
  • How much time can you allot for your campaign?
  • What are the other resources you can dedicate in internet marketing?

The first goal you should aim to achieve when you start your internet marketing campaign is to garner quality traffic. This is why you need to know where you can get such traffic from.

If you are in the shopping industry, there are a lot of benefits in using search marketing and harnessing traffic from referral websites. Referral websites can give your page a lot of traffic because these are the kind of sites that allow marketers to showcase their products and services. Examples of these sites are Yelp, Yellow Pages and other directories.

On the other hand, if you are in the business-to-business (b2b) industry, it would be most preferable for you to focus more on Content Marketing, Social Media, Search Engine Optimization as well as Search Engine Marketing.

Lay out all your options and carefully strategize how you would want to move forward in your internet marketing campaign.

WHAT OPTIONS DO I HAVE?

The options you have in starting internet marketing and increasing your online presence depend largely on the resources you currently have. This includes your time and money. You have to evaluate the cost VS the benefits before choosing the right option.

Allow me to enumerate a couple of options you can choose from:

You can get your own website with your own domain. – This is probably the best option for you if you really want online presence for your business. Having your own page not only allows you more opportunities for customization, but it can also help your business greatly in building its brand identity online. The downside of this is that you have to constantly maintain it and it can be costlier compared to other options.

Get a free website. – If you don’t have a lot of financial resources to begin with, you can always settle for a free website since it’s every bit as good as a website with your own domain. The only difference is there’s not much room for customization. Websites such as Weebly and other pages the offer free templated websites can be of great help. The greatest advantage of using free websites is that it reduces the cost of building an online presence for your business.

Start a blog. – If you are headed more in the direction of Content Marketing, then blogging can be your best bet to ensure a successful campaign. You can start with either WordPress, Blogger, Tumblr or other free blogsites.

Focus on Social Media Marketing – Your Facebook company page as well as your Twitter and Google+ accounts can be of assistance when you do Content Marketing. Plus, it is also a great way to create awareness about your brand and direct a lot of traffic back to your website or blog.

Get your business name, address, and phone listed in Google and other directories. – If being in the internet means that you only need people to find your phone and place of business, then the best option for you to take is to get your business’s details listed on Google Places, Yelp, Yellow Pages, and other directories and review websites.

Internet Marketing can be very challenging especially in today’s highly competitive online market. This is why planning your internet marketing strategy thoroughly is important. Explore other internet marketing options you have before deciding on pursuing on a specific strategy and make sure that the approach you set your mind to do is an option that fits well in the business you have as well as on your specific target market.

Confusion in SEO?

Why auto-piloting SEO wont work

I have followed blogs, scoured my social feeds and I am today much more confirmed than ever, that there is simply too much confusion in Internet Marketing. Google is shifting towards simplicity and some folks are headed the other way because they simply believe they can auto-pilot their SEO. Those days are over – it’s time to be real, upfront and social. You just can’t auto-pilot that.

WHAT IS THE CONFUSION?

Basically the confusion is about

  • “What do we do?”
  • “How do we grow?”
  • “Where do we go?”

These questions revolve around internet marketers: from SEO professionals, copy writers, link builders, content marketers, social media marketers and so on.

where do we go – Axl Rose wonders

I strongly believe that this confusion erupted simply because Google changed their algorithms. Marketers before knew how to “hack” SEO and now they simply don’t – all one can do really is to test ideas and share what worked and what didn’t. If they are 100% sure, they probably work for Google.

However, one thing that I have observed so far is that those who do not rely on much technicality, but dig deep into creativity, simplicity and in making genuine relationships are the ones who are seeing desired outcomes.

Everyone knows this, right? But how many out there are really willing to be patient to be able to nurture what they have created and be persistent with their unique voice? Marketers are hired to increase the sales for a company within a span of time.  They are pinned down to make things happen fast.  This “get-things-done-quick” mentality often leads to failure in today’s internet marketing.

However, the new breed of marketers today are not just smooth talkers; they know that it won’t get them anywhere. They are also learners because the world is evolving faster than ever before. They are visionaries, not dogma-followers. They simply pave their own path!

See, the thing with SEO is that you can’t and shouldn’t rush it and force it to happen. It will never work that way.

One key lesson in life is that it takes time to master everything – the same goes for SEO. You have to keep learning and relearning because over time, what you’ve learned would have evolved into something completely different from what you are used to. And Google does that a lot. Just look at their algorithm updates.

In 2012 when the algorithms hit, many were trying to figure things out. At some point, I think some would agree with me that SEO and internet marketing have become much clearer now than how it was in 2012.

There is a fruitful future ahead for all those who believe in the basics and in simplicity. Here is a blog post of mine, published in Jan 2013, where I had put down my thoughts on what was going on after the Panda and Penguin Algorithm Updates.

Read Simplified SEO Creates More Confusion.

You cannot automate SEO and any of its components. There will be never be a secret formula. Be creative and genuine, if you don’t have the time to dig deeper in those areas, then hire someone who can.

 

Divide Delegate SEO

Dividing and Delegating SEO is Being Smart

Being Practical about SEO vs Doing SEO out of Convenience

It is not “set-in-stone”, that one person or one team performs the entire scope of any SEO. Well, the best case scenario would be to keep them at one place but sometimes, it is done more for the sake of convenience than being actually pragmatic. Remember, that the decisions you make, the way you communicate are bigger challenges and hurdles in SEO

Why I would divide and delegate my SEO is because of these reasons.

  • Skill

Some companies and seo individuals are amazing at performing one part of the SEO such as the on-page part of SEO perfectly, while they may not be good at social media and link building.  It makes sense to get the on-page done somewhere else so that people can use their resources to making sure that the on-page is 100%. I think it is practical to divide your on-page and off-page teams properly. This way, they will also be challenged to do their best for you

  • Focus

If the focus of each team is on their own area of the SEO, the less they have to work with, makes them more efficient due to their undivided focus on each part.

What would I divide and delegate to my SEO teams?

Website Optimization – Optimizes the website to make sure that it is up to par with Googles standards.

CRO – Conversion Rate Optimization – Reads website conversion pathways and applies changes to the website to continually look for better conversion.

  • Company Social Media and Reputation Management – Ensures a good and healthy number of citations and mentions of your company in social media websites. These guys would also look around for any negative comments about your company online.

    Link Building– Link building still works for a lot of non-competitive keywords and especially in NAP (Name, Address and Phone) optimization for Local SEO

    Personal Branding – I would recommend every company owner and top executives to get behind their brand in social media. Take the authority you have online to see maximum SEO benefits. You can get someone to assist you in doing just this.

Internet Marketing Formula for Small B2C Businesses

Small businesses have a huge advantage these days if they are innovative and have a powerful value proposition to offer to their customers. However, if your small business model has nothing unique to offer, you will simply fall in line behind a large crowd.

A tip for start-ups and small businesses:

“As much as possible, weave your business around an Internet Marketing model and not the other way around”

This goes for all B2B and B2C businesses.

The Difference between B2B and B2C

If you frequent marketing or business blogs, chances are you’ve encountered the terms B2B and B2C. What do they mean exactly? Well, if you’re thinking of something complicated and technical, don’t worry.

It’s actually pretty simple: B2B is shorthand for business to business while B2C stands for business to consumer.

B2B businesses have products and services that are marketed to other businesses. Advertising agencies, office furniture manufacturers, and graphic design services are just some examples of B2B businesses.

On the other hand, B2C businesses’ final customer is the consumer. Restaurants, bars, spas, salons, cleaners and the like – (basically, I am trying to list down businesses that people like to come back to if they like the service). These businesses are usually patronized by loyal customers, hence their geo-locations are important.

Now that we’ve clearly defined these terms, let’s focus on B2C businesses.

Internet Marketing for B2C Businesses

Internet marketing offers a world of opportunities, plus it’s amazingly simplified these days, so it isn’t particularly hard for B2C businesses to create their own unique strategies.

The technical know-how advantage in internet marketing is more or less “out-of-the-window.” I say this because you cannot manipulate search engine results, and even if you were successful, it will be short-lived. Websites that can bring good referral traffic and social sites are getting intuitive and minimalistic in nature – so really, all you need is some internet savviness.

To launch a successful internet marketing strategy these days, all you need is that good ole brain of yours — and, of course, persistence and perseverance in achieving your goals. You’ll go a long way with these two, trust me.

SO, IS THERE A FORMULA IN INTERNET MARKETING?

Yes – there is! Hooray!

Now, all I can do is present this information generally as it all really comes down to who you’re targeting. You will have to try and get a mix of these ideas and see what will work best for you.

For B2C companies, originality, creativity and branding are the most important underlying factors necessary for internet market success. Although price is important, it often can determine what niche of people you want to cater to, making this another uniqueness you can add to your business.

The internet marketing tools most effective for B2C companies are:

  • Branding (art themes, message, value proposition, including website design)

Use art, brand message and value propositions that appeal to your target. Is your niche targeted towards the slightly “upper-class”? If so, refrain from prices – focus on what the affluent associate themselves with which is luxury. And, currently luxury is best conveyed through minimalism.

If your target is the “middle-class” and the like, you will need to brand yourself, but you have to make your value proposition very clear. Focus on not just the price, but the inclusions in every detail.

  • Social Media (Facebook, Yelp!, G+)

Navigating through the heaps of networking sites available today might make social media marketing sound extremely tedious. Some marketers even want to have accounts on every single channel available. But that will take up a lot of your precious time. Best stick with one or two channels.

For B2C companies, it is recommended to focus on Facebook and Google Plus and the review site, Yelp.

There’s no question that Facebook is the largest social media channel with its 1.13 billion daily active users. Now that’s a lot of potential customers.

On the other hand, Google Plus is a great tool for Local SEO with its Google My Business feature.

I suggest that you keep your Facebook page active on a daily basis. Remember to balance your informational and engaging content and your promotional efforts. Yelp and G+ can give your customers the freedom to post reviews of your company so make sure to get positive ones!

Of course, your strategy all depends on who you are marketing to. I find this guide from Aabaco Small Business really helpful in determining which social media site is best for you and your business.

  • Email Marketing

Think email marketing isn’t cool anymore? Think again. The email marketing industry is actually stronger than ever before. In fact, compared to a tweet, you are 6x more likely to get a click-through from an email campaign. Also, marketing through email is 40 times more effective at gaining new customers than doing so on social media sites.

Why is this the case?

Because, comparing them to other marketing mediums, email is more personal and professional. Not to mention they’re more transactional. If you want to build strong and lasting relationships with your customers, go for email.

Here’s what you can do: first and foremost, you have to get your customers email information and as much as possible, personalize your newsletters. If a holiday is coming up, greet them or give discounts and promotions on a monthly basis.

Careful not to overdo this though. Always have a realistic schedule for all your publications.

  • Local SEO

Google loves giving people what they want when they want it — and as near to the person as possible. With the constant rise of mobile and wearable technology, proximity-based searches will continue to become enormously popular in the years to come. Soon, local searches will be centred completely on hyper-specific location instead of just on regional-specific basis.

Focus on localizing your website by going for SEO on the domain or homepage landing level. Use NAP Optimization more instead than just the actual link or content building strategies.

 

There are a lot of other tools out there that can further support your internet marketing campaign, but these four are the most essential. This is especially true if you’re managing a B2C company. Remember to test these out as strategies often differ depending on your audience and your business.

Read Internet Marketing Options to understand how you can make your own hybrid strategy for marketing on the internet.

DIY or Outsource Internet Marketing

Do-it-yourself, Hire or Outsource Internet Marketing

In the last blog, we looked at the options available in internet marketing. We can see how the different segments of internet marketing can stand alone and can work even more efficiently if you mix your stronger marketing points together. To refresh, the different Internet Marketing segments are:

Email Marketing Social Media Marketing Classifieds SEO (Search Engine Optimization) SEM (Search Engine Marketing) Content Marketing

They can either stand alone or you can have a hybrid strategy involving two, three or all. Now, the question – Do you do internet marketing by yourself, do you hire someone else to do it or do you outsource it to a company that specializes in Internet Marketing.

Internet Marketing: Do you DIY (do-it-yourself), Hire or Outsource?

The firm answer for me here is :

  1. You are a business person.
  2. You got there because you have something to offer.
  3. You know your own business better than anyone else.

DIY internet marketing is the best way to go if and only if, you have the necessary passion and drive for internet marketing.  The other important area to consider is time. You will need time to organize your thoughts, to write content and to syndicate the content strategically. The most important skill you need to do Internet marketing is nothing technical in nature, infact, in Internet marketing, all you need is a purpose, a value-proposition to offer and the drive to get your message through.  You can read more about it in Internet Marketing : General Overview If you have the passion and the drive but lack the time, you can choose to hire someone or to outsource your internet marketing. The biggest difference in hiring someone versus outsourcing to a company is that

  • Outsourcing to a company means that you get the benefits of the entire company as a whole. Meaning all of the internet marketing segments are covered well. There is more expertise and there is more aggression in outsourcing to a company.

  • It is best to outsource, if your time to focus on internet marketing is very minimal

  • Even if you hire someone, you will still need to have some focused time to give to internet marketing as the time needed to review applicants will take time. There will also be considerable training needed if you want to hire someone direct.

In short, it is best if you can do Internet Marketing yourself on a personal level. If you can put your personal brand behind your company, there are wonders that can be achieved. However, getting down to reality, only a few can take out time to perform internet marketing duties as it needs considerable amount of persistence and perseverance. If you do not have the time, my recommendation would be to outsource to an Internet Marketing company than to hire someone directly because Internet marketing companies have the resources needed and their marketing personnel are pre-trained to handle different industries at service and retail levels. They can also be very aggressive because the Internet marketing industry is very competitive and companies will want to keep their clients happy and satisfied for longer business relationships .

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