OPtions for internet marekting

Internet Marketing Options for Business

What sets Internet Marketing apart from other types of marketing is that you can customize and create your own plan for your business. The success of your campaign doesn’t depend on whether you utilize every single segment there is in Internet Marketing — all you need to do is determine the best strategy that you can use to get your business started.

There are six segments of Internet Marketing that can stand alone. Allow me to discuss it briefly one by one.

Email Marketing

Email Marketing is an effective strategy to pursue because in a way, it can greatly enrich business communications between you and your target market. It is also very cost-effective compared to other strategies. However, even if it appears to be quite a simple strategy, it is important to be mindful with the kind of approach you do in sending updates to your subscribers.

Too little and they might end up losing interest; too much and you might be categorized as spam. To avoid this, inform your visitors beforehand about the important details they would want to know.

It is essential to let possible subscribers know what’s in it for them when they do decide to give you their email address. Will you be able to give discounts or freebies? How will subscribing to your newsletters be of benefit to them? Also, make it a point to let them know how often they’ll be receiving your updates.

Social Media Marketing

In today’s society where social media websites thrive, opting to utilize platforms such as Facebook, Twitter, Instagram or LinkedIn for marketing campaigns can be a good strategy to help your business gain more leads.

Make sure you have a clear vision on who your target audience will be and what message you want them to send. Being able to plan a good social media campaign can help your business in a lot of ways. Not only will it be able to increase your website’s traffic, it can also be a great opportunity to build conversions, create and raise brand identity and awareness as well as improve the communication and interaction between your business and key audiences.


Using classified ads in internet marketing is a great strategy if your aim is traffic optimization. Free classified ads are a very important and helpful tool in the online marketing business. They don’t cost anything and can start giving results as soon as they get posted online. However, you must keep in mind that using free classifieds for SEO has to be done cautiously.

A classified ad contains three important parts:

  1. A well-thought of headline that contains relevant keywords which can generate interest and bring in a high number of leads.
  2. The details of the product or service written in a way that would make the viewers see how availing it would benefit them. Weave in attractive offers that would catch the attention of potential customers such as ‘Special discount’ or ‘Limited offer’.
  3. The contact details which are the ads’ call-to-action. – E.g. “Contact Now” or “Buy Now” buttons.

Search Engine Optimization

Optimizing your website for search engines is very important especially in today’s competitive market. If you have your own website, blog, or online store, then it is a must for you to invest in SEO to help your business grow.

The purpose of SEO is not only for the benefit of search engines, but also for the improvement of the user experience and usability of a website. Majority of the people using the internet trust the results that major search engines provide, so being able to gain a top position in the results page can greatly increase the possibility of your page getting higher traffic, and potentially higher conversions.

Search Engine Marketing

Similar to SEO, Search Engine Marketing is another effective way to grow your business. This strategy is done by using paid advertisements that appears on the Search Engine Results Page (SERPs).

By bidding on specific keywords, marketers may be able to showcase their ads on the results of certain search queries that web users enter on these search engines. These ads are more commonly known by the term pay-per-click ads. The biggest advantage of this type of strategy is that it gives marketers the opportunity to display their ads in front of people who are ready to buy or avail for a product or service at that exact moment.

Content Marketing

The main vehicle that is used to jumpstart a campaign that focuses on content marketing is through blogs, podcasts, as well as video and social media sites. Producing content may be easy especially if you have copywriters to do all the writing, but it doesn’t mean that it can ensure the success of your strategy.

Remember that at the end of the day, the quality of the content you provide will always be more important compared to how many blogs you publish. Aim to provide high quality and valuable content that will be able to attract, inform and engage your audience while at the same time promoting your brand.

The above strategies can be exclusively done or may also be tactically combined in a way that you, as the business owner, feel is the best way to go for your Internet Marketing campaign. Personally, I know a lot of companies that rely 100% on having a mix of email marketing and social media marketing. On the other hand, I’ve seen some businesses thrive with strategic Search Engine Marketing (SEM), while others grew entirely from organic Search Engine Optimization (SEO).


Ideally, it’s best to do a little of everything while at the same time focusing on one or two more than the others. I know it goes against my first statement when I said that the success of an internet marketing campaign doesn’t rely on the use of all the mentioned segments, then again, the end decision will still depend on you since you’re the one that knows your business inside out.

The reason why I suggested doing a little of all these strategies is due to the multiple opportunities that lie in each of these segments of Internet Marketing, which you will only be able to see as you progress further in your campaign.


If you decide on pursuing Email Marketing as your campaign strategy, one important aspect that you have to give high regards to is your contact list. If you focus on this segment alone, pretty soon you will be marketing to the same people over and over again. And this can be very risky for any type of business.

When it comes to Email Marketing, you have to make sure that you constantly add new contacts and leads to your list that you can email to. The best approach you can do to achieve this is to utilize the opportunities that Search Engine Optimization and Search Engine Marketing can provide. A combination of these three segments can be a great way to target potential clients and new email addresses to market to.


If you are ranking and getting a lot of visitors to your website, not having contact information of these visitors is a waste of opportunity. You want to keep a thread of communication alive with them so that you can “re-target” them via email or social media.

Your motto in SEO/SEM should be – “Don’t just get visits, convert them.

Conversion is hard to define generally since different industries have their own unique customer purchasing behavior. Business to customer (B2C) purchase decisions are made faster or is even instantaneous as compared to business to business (B2B) purchases where decisions are made after weeks or months of careful evaluation.

The best conversion model to have in your internet marketing is to have leads opt for different things. If the visitor is 100% interested in the product or service you offer, then they may fill up and submit a “Contact Us” form in your website. However, this isn’t always the case.

Sometimes other web users may just be slightly interested or is just looking around — this is why you need to have an effective approach on your call-to-action. A good idea could be a copy that has this kind of slant:

Can’t find what you are looking for? – Fill this form and we’ll do our best to help.

Although this is what all entrepreneurs aim to achieve, the goal of Internet Marketing is not solely for the purpose of converting leads into sales. Internet marketing needs to be done step by step. Being able to convert a web user into a customer during their first site visit is every marketers dream, but in reality that doesn’t always happen.

The next best thing to get out of the people that visit your page is their contact information. They browsed through your site for a reason and if you can find out why they were there, it can be a way for you to figure out how to move forward by communicating with them even after they leave your page.


Internet Marketing – General Overview

Internet marketing needless to say, is a humongous topic to deal with in just one blog, but over the course of time, I intend to touch upon each topic and work through them in detail. In this blog, I want to write down my thoughts on Internet Marketing in General i.e. what it is and what it is not.  I dedicate this blog to all those who truly want to

  • adapt to the new environment
  • find new and efficient ways to do business
  • redefine themselves each and everytime
  • push their creativity to the limits

In the words of AC/DC,

“For those about to Rock, We Salute You!”

If you allow me, I want to define Internet Marketing in a way that we can understand in practical day-to-day terms, not just a bunch of words that sound good put together in Wikipedia. Let me define Internet Marketing the way I understand it from the trenches of having done this for almost a decade.

Internet marketing is not marketing using the internet.

Just because you spend hours in front of the computer and marketing in websites, doesn`t mean you are doing internet marketing. Internet marketing to me, is a revolution, a philosophy, the radical parameter which determines if you are going to win or lose – it is that channel that allows every individual to be 100% creative and can say “NO!” to the norms and do things their way. It is a way of “Staying Hungry” and “Being Foolish”. It is beyond just science and data, it is an art by itself. It is about making the right choices, mixing ideas (borrowing ideas) if needed and making them come to life.

Internet Marketing has nothing to do with Google, Facebook and Websites.

Internet marketing is your own re-invention, your own definition of how you want things to work for you. You may not need to be in Google, Facebook and YouTube at all, you may simply do email marketing with just a domain, a landing page, database and an email address. Yes, it`s true. That is how simple it can be. It all depends upon the needs of the individual.  If your niche prefers email marketing or responds better to email marketing, it is preferable to hone that actual process to perfection.  Google, Facebook, YouTube and your website design are tools that can help you, but to do real Internet Marketing, you need to have the “heart” and to simply have “smart”ideas.

Internet Marketing is about “1>0” (1 is greater than Zero)

Recently in YouTube, I watched Gary Vaynerchuk and he had something very powerful to say.

The though-pattern of “1>0” actually mirrors what are the real benefits of Internet Marketing. This thought implies being “Niche-oriented” i.e. “…going Deep and not wide..”. It implies having an actual relationship with your audience on the subject involved. In Internet marketing, you do not just communicate with your customers, you make a stand for yourself in front of peers, colleagues and other interested parties as well.  You need to be heard, you may not even reach a thousand, a hundred or even a dozen people, as long as your content viewer is more than “0 (zero)”, you are doing something good.

Internet Marketing is not Content Marketing

Internet marketing is “Idea” marketing. Content helps you get ideas through and that`s all it is good for. No matter how good your content may be, if you are not able to actually get your rich ideas across to your audience, it will fail. Content is very theoretical, getting the content to work for you, is being brilliant. Internet marketing is about being practical.  Your “idea” needs to shine forth, they need to rise above the rest even if you are on a one-on-one conversation on the telephone with just one person.

Internet Marketing is not the Current or New Trending Marketing

Whether you like it or not, the next big marketing is “you”, the current marketing is “you”. The internet is just a playground to test yourself and your ideas. Marketing even in the next millennium will be about “You” and how you use your instincts.

“…it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs

Lastly, Internet Marketing is about individuality and freedom

It is about doing things your way, if you are listening to a “IM Guru “or following blogs on SEO tips etc.. you are a “follower of ideas”, which is fine, but is that where it ends?. To make a stand in Internet Marketing, you will need to come up with your own ideas and hypothesis. Why I cannot endorse being too technical in Internet Marketing is that platforms and rules change in Internet Marketing, if you are highly technical and analytical and that is your only forte, originality goes out the window. But if you use Internet Marketing as an art, an expression where the “soul” conquers the “mind” then, no matter how much shifts there may be in the future, your art and ideas will never be lost or “outdated”. That is what is perfect about approaching Internet Marketing in this respect, art can never be “outdated”. Science always changes, data can sometimes make you chase your own tail but originality will never let you down because no one can copy the “soul” of another.

Summarizing Internet Marketing

I know my thoughts on the subject will come off as “odd” or even a “shock” to some, especially to those who spend hours calculating data and reading them each and every single day. Am I against data, analysis and science? — Absolutely not! Science and Data to me are tools, just like Google and Facebook. I use them when needed but I also listen to my instincts. I do internet marketing by not being blinded or one-sided to data. I believe there is much more out there to benefit from, when we know when to listen and when to shut off unnecessary information and to apply bare gut instincts. If not, we may as well have computers and robots rule this world for us and we can all take that “much needed” break and sip on Piña coladas in the Bahamas for the rest of our lives!


No more posts.