If you really want to learn SEO, skip search and social.

If you google “how to build backlinks” or “how to start SEO”, etc. – the results, although accurate in Google’s opinion, are far from being “accurate” in the context of the intent of the searcher. See, most people who would type in such keywords come from basic to no-knowledge in link-building. We will start seeing why Google may actually not be in the best interest of those who think they can learn link building by just Googling.

“How to build backlinks” results:

google results on how to build backlinks

The first result from Convince and Convert tells you how to build backlinks. There is no content in there that could make new people understand:

  • how links work,
  • what are good links,
  • what are bad links,
  • why to even start linking in the first place,
  • what are anchor texts, etc.

Basic information is thrown out the window and the author gets into giving advice. The truth is, there are too many random suggestions or advice thrown in there even though the blog is legit. But, your company and website may not have to do anything with having a Digg profile or a StumbleUpon profile. These are random advice accepted by people blindly, and almost everyday.

The second result is a general write up that is really meant to promote their Backlink Builder Tool. The next two results talk about getting links from PRWeb, doing an outreach program and so as this search goes on. It is very natural for the searcher to get overwhelmed and finally give up on actually learning “How to build backlinks” at this point already.

So the results here are missing basic link building information, i.e., why links are important, how they take part in search engine algorithms, and what kind of links to make and which ones to stay away from.

The other reason why Googling for such information is not the right way to go for beginners is because different authors have different experience, backgrounds and motives. They may not be able to guide their readers well. If you are trying to do SEO for a small business, doing an outreach program or PRweb or Digg can be entirely useless.

I won’t even bother to go into social to find answers for such questions. Messages and feeds from social are often 100 times more irrelevant. In social, links are literally thrown-in like multiple baits. More baits on a fishing line, the better it seems on social for marketers. You will be marketed to more than you can actually learn or market your business. It can be utterly frustrating.

In my 10 years of doing SEO, I have personally found two things that are highly counterproductive in SEO.

A.) Random Acts of SEO

Many people will wake up one day and start to build links coming from sites like DIGG because they read blogs similar to what we mentioned earlier. They make the account and let it wither and dry after that day – this is a random act. It wasn’t thought about clearly. The questions the best back linking practices should demand are:

  • Why are we working on this website?
  • What value can we bring by working here?
  • How much referral traffic can we get?
  • Is it worth the work involved?

 

B.) What you do not know will hurt you more!

I am a big follower of the principle that little knowledge is more dangerous than no-knowledge.

What you did not see, audit, or those little things you took for granted – these are the things that can negatively affect your SEO.

I have seen this in my entire career. Some of the best SEO companies have not been able to come up with results simply because they focused on what they were obsessed with, while disregarding the basics and other fundamental things that are relevant to the overall SEO strategy. In my earlier years, I learnt a lot from this.

You simply cannot do your own SEO if you just understand a portion of it like link building or you understand how to use Search Console better. Little knowledge is dangerous, so what I recommend is to take time off and learn the art of SEO through the right channels.

In my opinion, this is where you want to go first.Get to the Source!

https://support.google.com/webmasters/answer/6023933?hl=en&ref_topic=6001171&rd=1

A step by step learning platform by Google that quizzes the learner after each module.

 

Videos that show the relevance of Google and other sites that can help generate much wanted traffic, connections, and organic links.

 

But for me, the best way is to try something a little more premium. It is definitely worth it.

https://www.lynda.com/SEO-training-tutorials/1469-0.html

 

And get this book:

The Art of SEO

http://www.amazon.com/Art-SEO-Theory-Practice/dp/1449304214

However, I recommend the book after you look into the first three resources above.

And lastly:

Pick an SEO blog that makes sense to you and go directly in there for the information. A good blog I recommend that is structured well for learning purposes is this one:

http://www.bruceclay.com/seo/search-engine-optimization.htm

Read all steps 1 through 18.

And if you are like me who like to run a few times per week, listening to podcasts while running can be very helpful. You can try this link for a few good podcasts about SEO

SEO takes time, guys. The only way to really understand links, on-page, off-page, social, mentions, local citations and how they all relate to each other and search engine algorithms is through disciplined learning. This is the only way to avoid making random SEO decisions.

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OPtions for internet marekting

Internet Marketing Options for Business

What sets Internet Marketing apart from other types of marketing is that you can customize and create your own plan for your business. The success of your campaign doesn’t depend on whether you utilize every single segment there is in Internet Marketing — all you need to do is determine the best strategy that you can use to get your business started.

There are six segments of Internet Marketing that can stand alone. Allow me to discuss it briefly one by one.

Email Marketing

Email Marketing is an effective strategy to pursue because in a way, it can greatly enrich business communications between you and your target market. It is also very cost-effective compared to other strategies. However, even if it appears to be quite a simple strategy, it is important to be mindful with the kind of approach you do in sending updates to your subscribers.

Too little and they might end up losing interest; too much and you might be categorized as spam. To avoid this, inform your visitors beforehand about the important details they would want to know.

It is essential to let possible subscribers know what’s in it for them when they do decide to give you their email address. Will you be able to give discounts or freebies? How will subscribing to your newsletters be of benefit to them? Also, make it a point to let them know how often they’ll be receiving your updates.

Social Media Marketing

In today’s society where social media websites thrive, opting to utilize platforms such as Facebook, Twitter, Instagram or LinkedIn for marketing campaigns can be a good strategy to help your business gain more leads.

Make sure you have a clear vision on who your target audience will be and what message you want them to send. Being able to plan a good social media campaign can help your business in a lot of ways. Not only will it be able to increase your website’s traffic, it can also be a great opportunity to build conversions, create and raise brand identity and awareness as well as improve the communication and interaction between your business and key audiences.

Classifieds

Using classified ads in internet marketing is a great strategy if your aim is traffic optimization. Free classified ads are a very important and helpful tool in the online marketing business. They don’t cost anything and can start giving results as soon as they get posted online. However, you must keep in mind that using free classifieds for SEO has to be done cautiously.

A classified ad contains three important parts:

  1. A well-thought of headline that contains relevant keywords which can generate interest and bring in a high number of leads.
  2. The details of the product or service written in a way that would make the viewers see how availing it would benefit them. Weave in attractive offers that would catch the attention of potential customers such as ‘Special discount’ or ‘Limited offer’.
  3. The contact details which are the ads’ call-to-action. – E.g. “Contact Now” or “Buy Now” buttons.

Search Engine Optimization

Optimizing your website for search engines is very important especially in today’s competitive market. If you have your own website, blog, or online store, then it is a must for you to invest in SEO to help your business grow.

The purpose of SEO is not only for the benefit of search engines, but also for the improvement of the user experience and usability of a website. Majority of the people using the internet trust the results that major search engines provide, so being able to gain a top position in the results page can greatly increase the possibility of your page getting higher traffic, and potentially higher conversions.

Search Engine Marketing

Similar to SEO, Search Engine Marketing is another effective way to grow your business. This strategy is done by using paid advertisements that appears on the Search Engine Results Page (SERPs).

By bidding on specific keywords, marketers may be able to showcase their ads on the results of certain search queries that web users enter on these search engines. These ads are more commonly known by the term pay-per-click ads. The biggest advantage of this type of strategy is that it gives marketers the opportunity to display their ads in front of people who are ready to buy or avail for a product or service at that exact moment.

Content Marketing

The main vehicle that is used to jumpstart a campaign that focuses on content marketing is through blogs, podcasts, as well as video and social media sites. Producing content may be easy especially if you have copywriters to do all the writing, but it doesn’t mean that it can ensure the success of your strategy.

Remember that at the end of the day, the quality of the content you provide will always be more important compared to how many blogs you publish. Aim to provide high quality and valuable content that will be able to attract, inform and engage your audience while at the same time promoting your brand.

The above strategies can be exclusively done or may also be tactically combined in a way that you, as the business owner, feel is the best way to go for your Internet Marketing campaign. Personally, I know a lot of companies that rely 100% on having a mix of email marketing and social media marketing. On the other hand, I’ve seen some businesses thrive with strategic Search Engine Marketing (SEM), while others grew entirely from organic Search Engine Optimization (SEO).

THE QUESTION IS, WHAT INTERNET MARKETING STRATEGY IS FOR YOU?

Ideally, it’s best to do a little of everything while at the same time focusing on one or two more than the others. I know it goes against my first statement when I said that the success of an internet marketing campaign doesn’t rely on the use of all the mentioned segments, then again, the end decision will still depend on you since you’re the one that knows your business inside out.

The reason why I suggested doing a little of all these strategies is due to the multiple opportunities that lie in each of these segments of Internet Marketing, which you will only be able to see as you progress further in your campaign.

A HYBRID STRATEGY FOR EMAIL MARKETING

If you decide on pursuing Email Marketing as your campaign strategy, one important aspect that you have to give high regards to is your contact list. If you focus on this segment alone, pretty soon you will be marketing to the same people over and over again. And this can be very risky for any type of business.

When it comes to Email Marketing, you have to make sure that you constantly add new contacts and leads to your list that you can email to. The best approach you can do to achieve this is to utilize the opportunities that Search Engine Optimization and Search Engine Marketing can provide. A combination of these three segments can be a great way to target potential clients and new email addresses to market to.

SEO/SEM, SOCIAL MEDIA OR EMAIL MARKETING

If you are ranking and getting a lot of visitors to your website, not having contact information of these visitors is a waste of opportunity. You want to keep a thread of communication alive with them so that you can “re-target” them via email or social media.

Your motto in SEO/SEM should be – “Don’t just get visits, convert them.

Conversion is hard to define generally since different industries have their own unique customer purchasing behavior. Business to customer (B2C) purchase decisions are made faster or is even instantaneous as compared to business to business (B2B) purchases where decisions are made after weeks or months of careful evaluation.

The best conversion model to have in your internet marketing is to have leads opt for different things. If the visitor is 100% interested in the product or service you offer, then they may fill up and submit a “Contact Us” form in your website. However, this isn’t always the case.

Sometimes other web users may just be slightly interested or is just looking around — this is why you need to have an effective approach on your call-to-action. A good idea could be a copy that has this kind of slant:

Can’t find what you are looking for? – Fill this form and we’ll do our best to help.

Although this is what all entrepreneurs aim to achieve, the goal of Internet Marketing is not solely for the purpose of converting leads into sales. Internet marketing needs to be done step by step. Being able to convert a web user into a customer during their first site visit is every marketers dream, but in reality that doesn’t always happen.

The next best thing to get out of the people that visit your page is their contact information. They browsed through your site for a reason and if you can find out why they were there, it can be a way for you to figure out how to move forward by communicating with them even after they leave your page.

 

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